← All recipes Recipe 02 · PR and communications

Build a PR brief from a client's previous podcast appearances.

Find what the client repeatedly says, which claims support the campaign angle, and which passages are worth reviewing before they are reused.

For
PR agencies, executive communications and media teams
You provide
A client, campaign angle and target audience
Audiogram finds
Published appearances, transcripts and exact passages
You receive
A context-checked shortlist for human review

How it works

Move from a campaign angle to reviewable evidence.

The agent narrows the source material. Your team decides what is accurate, relevant, approved, and safe to use.

Input
[client][campaign angle][audience]
  1. 01

    Find real appearances

    Keep episodes where the client or executive is actually speaking.

    Search
  2. 02

    Retrieve the evidence

    Use available transcripts and preserve the source episode.

    Transcripts
  3. 03

    Build the review shortlist

    Match exact boundaries and retain context, caveats, and intended use.

    Clip review
Output

PR evidence and clip-review brief source · context · candidate use · approval note


Suggested prompt

Define the message before searching for clips.

The campaign angle keeps the shortlist relevant. The audience prevents a generally interesting quote from being mistaken for a useful one.

Copy into your agent
Prepare a PR clip-opportunity brief for [client or executive] about [campaign angle] for [target audience].

Use Audiogram to:
1. Find recent Apple Podcasts episodes where [client or executive] is actually speaking.
2. Retrieve the available transcripts.
3. Identify five passages that support, challenge, or add context to [campaign angle].
4. For every candidate, return:
   - show, episode and publication date;
   - exact transcript start and end quotes;
   - the surrounding claim and why it matters;
   - speaker or context uncertainty;
   - suggested use: briefing, pitch support, quote review, or clip review.
5. Create one Audiogram clip-review page and report accepted clips, timestamps, durations, match scores, and rejected boundaries.

Do not treat a name-only mention as an appearance. Do not invent quotations or present a review candidate as an approved, rights-cleared, edited, captioned, or published asset. Require human review against the source episode.

Verified example

AI leadership narrative: abundance, power and agency.

Five candidate moments were placed from two retrieved Sam Altman transcripts. All five exact boundaries matched; none were rejected.

Sources reviewed

01 · 28 July 2026

Sam Altman: How to Make an Abundant Future

Invest Like the Best with Patrick O'Shaughnessy

02 · 10 September 2025

Sam Altman on God, Elon Musk and the Mysterious Death of His Former Employee

The Tucker Carlson Show

The test produced five matched ranges from 21.6 to 43.5 seconds. Speaker labels and surrounding context still require human review.

Communications snapshot
Core narrative
AI abundance is valuable only when people retain agency and benefits are broadly shared.
Risk position
Safety concerns should not become a reason to concentrate decision-making in a small group.
Useful tension
Broad adoption may distribute capability, while dependence and cognitive atrophy remain unresolved concerns.
Three decisions before anything is reused
  1. Does the full exchange support the same meaning as the selected passage?
  2. Is the speaker attribution clear enough for a public quote or executive brief?
  3. Has the client approved the context, intended use, rights, edit, and final wording?

Before you use it

A candidate is not an approved asset.

Does Audiogram produce the finished social clip?

This verified recipe creates a transcript-backed review page. Editing, captions, branding, rights clearance, approval, and publication remain separate steps.

Can it process an unpublished client recording?

No. This workflow uses discoverable, published Apple Podcasts episodes and available transcripts.

Can every quote be used publicly?

No. The PR team must verify the source, speaker, surrounding context, accuracy, rights, and client approval.

What if a transcript or boundary is unavailable?

Record the missing source or rejected boundary. Do not invent or silently replace evidence.


Use this recipe

Start with one campaign angle and one real appearance.

Connect Audiogram to a supported agent, paste the prompt, and keep a human approval step before any external use.